A smart tool for companies

Posted on | December 15, 2015 | No Comments

There is one particular industry, which is worth billions of dollars, although people does not know about it. Additionally it is so strange, because everybody has a contact with it. This industry is so bug, that sometimes, in developed countries its share in gross domestic product is bigger than GPD of developing countries. We buy and use its product each day. A name of this industry is FMCG (Fast Moving Consumer Goods) or CPG (Consumer Packaged Goods). The first name means that products of this industry very quick fly off the shelves. And you know them, for example items for: cleaning, personal hygiene, food, household, laundry, medicines, personal care, paper. You can find them in pharmacies, groceries, drugstores, liquor stores, toiletries. Everybody can name some of its brands: Unilever, L’Oreal, Walkers, Procter & Gamble, Coca-Cola, PepsiCo, Heinz, Kraft, General Mills, Johnson & Johnson, Nestle, Wal-Mart, Henkel. Some of them are gigantic. Some of them have been on the market for decades. But they are flexible and take advantage of changing consumer trends. They do many growth initiatives, which are shaping these industry. And every one of this very well known corporations, conduct market research Poland.

How to use this tool

It is obvious, that such a competitive sector, as FMCG, presents its companies with great challenges. It is characterized by high level of competitiveness, and that is the reason why it is smart to conduct properly market survey Poland. Customers may be loyal, but companies from the market have tools for encourage potential customers to change their habits. For example, the company may offer a new package, a new dose, lower price, better taste, better sales channels. Marketing surveys can help in every of this points. Essential is a decision about what to study, when and on which target group. Then, the company should chose market research company to conduct the survey. Analytics from this agency help company with questionnaires and scenarios of interviews.

Which way, exactly

Sometimes it is better to conduct a small survey, and sometimes it is necessary to do a big one. Everything depends on what clients want to study, when and on which target group. Another thing is the method and technique of the survey. The company has especially a wide range of techniques. For example: CAWI (online questionnaire), CAPI (computer assisted personal interview), CATI (telephone interview), PAPI (traditional personal interview), IDI (individual in-depth interview), FGI (group interview), case studies, SWOT, mystery client/shopping, desk research. You can choose one of them, or – better – at least two of them, one from quantitative research and another one from qualitative research, depending on research projects needs.

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